Meet Hetty.
She'll show you everything.
How your portfolio ranks. Which of your decisions helped or hurt. What fear has cost you — and what a different move could still do. One place to ask, one place to know.
Anonymously compare your portfolio against verified investors like you.
Hetty's got your back.
She's watching your portfolio every day. When the market drops and fear sets in at 11pm — with no one else to ask — Hetty's already there. Ask her about any portfolio on the platform and she'll explain it, compare it to yours, and show you exactly why you're doing better or worse — plain English, not a wall of numbers.
When fear sets in, she'll show you the cost of fear — in your dollars, on your actual holdings. What you'd have today if you'd held through the storm, versus what selling and re-entering later would have actually cost you. Before you make a move you can't take back.
Hetty was built with your privacy in mind — she only sees the portfolio data she needs to answer your question. No personal information. Nothing more.
Ask Hetty anything.
Your Nest
Your firm. Your peers. Your Truth.
You can't know if you're doing well without something real to compare against. Link your portfolio and you're automatically placed in your firm's Nest — Vanguard investors with Vanguard investors, Schwab with Schwab.
See how you rank, click into their holdings, browse other Nests too.
Verified portfolios. Ranked.
Portfolio Rankings
Real portfolios. Real firms. One truth.
Your Nest shows how you rank at your firm. Portfolio Rankings shows how your firm stacks up against every other firm — in your exact risk class.
See exactly which portfolios and firms are outperforming yours, and which ones you're beating. For the first time, you can find out with real data instead of a guess.
Objective. Verified. Ranked.
Your Measuring Stick Matters
Your brokerage firm shows you a percentage. Up 12%. Down 3%. But that number was never built to show you what actually happened to your money.
Imagine depositing money right before a market drop. Your brokerage firm might still show a positive return. But your actual dollars? They never fully came back.
That gap is what Pure Benchmarks closes.
Every buy. Every sell. Every decision. The real result.
Your money. Your truth. No more guessing.
Pure Benchmarks ™
You have been measured against the wrong standard.
That's the calculation problem. Here's the comparison problem.
You can't know if you're actually doing well without something real to measure against.
For decades, retail investors have been handed the S&P 500 — a one-size-fits-all standard that fits almost nobody accurately.
The S&P 500 is 500 large-cap U.S. companies selected by a committee. The moment your portfolio holds anything outside that — bonds, small cap, mid cap, international stocks — the comparison stops being apples to apples. It never was.
When the benchmark is wrong, the truth stays hidden.
Decision Benchmark
The advisor change. The fund switch. The move you made because someone told you to — or the call you made on your own. Now you can know if it actually helped, or if it quietly cost you.
Decision Benchmark shows you. Every change you've made to your portfolio, tracked against a ghost of what would have happened if you'd done nothing at all. Not a guess. Not a feeling. The real dollar impact of every decision you've made.
Now you know.
Hypotheticals
See what could have been. See what still could be.
Your portfolio value goes up and down. That's what scares you. But your shares don't fluctuate — they only accumulate. That's where the real wealth gets built, and most investors never see it.
Add a holding. Build a portfolio from scratch. Test a decision before you make it. Hypotheticals shows you exactly what would have happened — real historical data, your exact numbers, no guessing.
Secure connection.
Zero risk to your money.
Step 1: Your Private Profile Create your account in seconds. Anonymous. Secure.
Step 2: The Bank-Level Bridge Connect your brokerage through Plaid — the same technology inside Robinhood and TurboTax. Our data is read-only. No one can touch a cent.
Step 3: Your Performance Revealed We analyze your actual holdings against real market history within your portfolio's lifetime.
Step 4: The Strategic Insight See how your portfolio has performed — and what the data says about your next move.
Be a Pioneer.
One of the first before everyone else.
Link your portfolio now and get a premium account free for life. The first retail investors to join Pure Benchmarks become Pioneers — founding members who lock in lifetime access at the lowest price this platform will ever offer.
Not because we are discounting the value. Because we are rewarding the people who had the vision to see it before everyone else did.
The Pioneer window is open now. Once it closes it closes forever.