There's no redo button when retirement comes.
And for your entire investing life, you have been asked to trust people with your money.
Without a single way to verify whether that trust was earned.
That ends here.
Pure Benchmarks gives you what Wall Street never wanted you to have. The truth about how your portfolio actually performs — ranked against real investors at your own firm, in your exact risk class.
The wondering stops here.
If you could, you would walk into your wealth management firm and compare your portfolio performance against every other client. If you could, you would do the same across every firm — seeing exactly where you stand against every investor with the same risk class and allocation as yours.
That would be the standard you have always deserved. Above average. Below average. Or right where you should be.
That transparency would give you the objective insight to know if your money is truly being managed the way it deserves. And if it is not — the confidence to know your next move. Pure Benchmarks makes it possible. Now you can.
Here's how:
Your Money Is Safe. Always
Read-only. Always. No exceptions.
Pure Benchmarks connects to your brokerage through Plaid — one of the most trusted financial data aggregators in the world. The connection is read-only. That means we can see your portfolio data. Nothing else.
No trades can be placed. No money can be moved. No transfers can be made. Ever.
Your money stays exactly where it is. We just shine a light on how it is performing. That is all we do. That is all we will ever do.
Bank-level security. Read-only access. Your money, untouched.
Your Nest
Your firm. Your peers. Your truth.
Every firm claims to be the best. The commercials. The promises. The carefully crafted pitch designed to make you feel safe enough to hand over everything you have worked for. But none of it answers the one question that has always mattered most.
How well do they actually manage money for people like me?
Your Nest answers it. See exactly how your portfolio ranks against real investors at your firm with your exact risk class. See what the top performing portfolios hold. See how their money is allocated. Dig as deep as you want.
No marketing. No promises. Just the objective verified truth of real portfolios and real performance. Your true yardstick. Finally.
If you're Self-Directed Are you beating the pros?
And if you manage your own money? Your Nest shows you something even more powerful — exactly how your self-directed portfolio performs against everyone else in your risk class. Against other self-directed investors making the same calls you are. Against professionally managed accounts at every firm on the platform.
For the first time you can see if you are beating the advisors, keeping pace, or leaving money on the table.
That answer matters more than most self-directed investors realize. Because the question was never just about returns. It was about whether the hours you have spent researching, deciding, and managing your own money are actually paying off — or whether someone else has quietly been doing it better all along.
Now you will know. Not based on a feeling. Based on the truth.
The Workplace Nest
Your 401(k) deserves the same truth.
For most Americans, their workplace retirement account is not a side investment. It is everything. The account they have been contributing to for decades. The one they are counting on when the redo button no longer exists.
And yet it has always been the most opaque investment they own. No way to know how their fund choices compare to colleagues in the same plan. No way to know if their plan is performing well or just sitting there. No advisor checking in. No benchmark that actually means anything.
The Workplace Nest changes that.
Pure Benchmarks currently supports workplace retirement accounts for a growing list of major employers — including Walmart, Target, The Home Depot, McDonald's, FedEx, Southwest Airlines, and dozens more across both private industry and public sector plans. If your employer is on our supported list, encourage coworkers, link your portfolios and see — for the first time — how your plan performs against others like it.
Invite your coworkers. The more who join, the clearer the truth becomes for all of you. Anonymously. Objectively. Finally.
Don't see your employer yet? Search for them and register your interest. We are adding new employers on an ongoing basis — and a group of coworkers ready to join moves your employer to the top of the queue.
Portfolio Rankings
Real portfolios. Real firms. One truth.
Your Nest shows you how you rank at your firm. Portfolio Rankings shows you how your firm stacks up against all the others.
See which portfolios are outperforming yours — and exactly which firms they are with. See which portfolios you are outperforming — and which firms they are with. For the first time you can see your true position in the bigger picture and know with certainty how your firm performs against every other firm on the platform in your exact risk class.
Thinking about finding a new wealth management firm? No more rolling the dice on who manages money better. The data is already there. Objective. Verified. Ranked.
Pure Benchmarks ™
You have been measured against the wrong standard.
Every industry uses benchmarks to measure performance and drive strategy. Yet retail investors have always been handed the S&P 500 — a one size fits all measuring stick that fits almost nobody accurately.
The S&P 500 is 500 leading large cap U.S. companies selected by a committee. The moment your portfolio holds anything outside of that — bonds, small cap, mid cap, or international stocks — the comparison is no longer apples to apples. It never was.
When the benchmark is wrong the truth stays hidden.
The bird's eye view of your true performance.
Pure Benchmarks delivers the benchmark that actually matters. Real investors. Your exact risk class. What they are actually taking home — not a model, not a projection.
Now you have the most powerful verdict in personal finance. Is your firm truly delivering? Are your own decisions paying off? Your benchmark tells you exactly where you stand — and whether the people or decisions managing your money are delivering or falling short.
That is not a theory. That is the truth.
Hetty — Coming Soon
Most investors face their biggest financial fears alone. In the quiet moments when markets are moving and uncertainty is loudest and there is no one to ask.
Hetty changes that.
Hetty is Pure Benchmarks' AI — built exclusively on real investor data, real portfolio performance, and real market history. Not the internet. Not opinions. The truth inside Pure Benchmarks, delivered to you at the exact moment you need it most.
When markets drop and panic sets in, Hetty shows you exactly what panic has cost investors like you — historically, objectively, in your exact risk class — before you make a decision you cannot undo.
Coming soon to Pure Benchmarks Pioneers first.
Decision Benchmark — Coming Soon
You have always wondered if the changes made to your portfolio actually helped.
The advice you took. The move you made. The fund you switched into. Did it add value — or quietly cost you?
Soon, you will know.
Coming soon to Pure Benchmarks Pioneers first.
Pioneer Pricing
The earlier you join, the better the price you lock in. For life.
Pure Benchmarks is built on a simple truth — the investors who build this platform deserve the best price it will ever be offered.
The first 250 portfolios linked in each category receive free lifetime Pro access. After that Pioneer pricing continues in tiers — $5 per month for life, then $10 per month for life — before standard pricing of $15 per month takes effect.
Every tier is Pioneer. Every tier locks your price permanently. But each tier closes the moment it fills — and it never reopens.
The window is open now. It will not stay open forever.
Build the Truth With Us.
You are not just joining a platform. You are building something that has never existed.
The data that powers Pure Benchmarks does not exist anywhere else in the world. It only exists because retail investors chose to unite and build it together. And the only people who will ever have access to it are the ones who helped build it.
This is not a subscription. It is a founding stake in the most powerful proprietary financial dataset retail investors have ever had access to.
This is your Pioneer moment.
The first retail investors to join Pure Benchmarks become Pioneers — founding members who get lifetime access at the lowest price this platform will ever be offered. Not because we are discounting the value. Because we are rewarding the people who had the vision to see it before everyone else did.
The Pioneer program is limited. Once it closes it closes forever.
Be one of the investors who built the truth.